Standard Web Banners (in pixels)
(explanation of what are banners ads at the bottom of this page)
| Size | Style | Target File Size |
| 468 x 60 | Full Banner | 20 KB |
| 728 x 90 | Leaderboard | 25 KB |
| 336 x 280 | Square | 25 KB |
| 300 x 250 | Square | 25 KB |
| 250 x 250 | Square | 25 KB |
| 160 x 600 | Skyscraper | 20 KB |
| 120 x 600 | Skyscraper | 20 KB |
| 120 x 240 | Small Skyscraper | 20 KB |
| 240 x 400 | Fat Skyscraper | 25 KB |
| 234 x 60 | Half Banner | 15 KB |
| 180 x 150 | Rectangle | 15 KB |
| 125 x 125 | Square Button | 15 KB |
| 120 x 90 | Button | 10 KB |
| 120 x 60 | Button | 10 KB |
| 88 x 31 | Button | 10 KB |
Other Less Common Ad Sizes
| Size | Style | Target file size |
| 120 x 30 | Button | 10 KB |
| 230 x 33 | Small Banner | 15 KB |
| 728 x 210 | Large Leaderboard | 30 KB |
| 720 x 300 | Large Leaderboard | 25 KB |
| 500 x 350 | Pop-up | 30 KB |
| 550 x 480 | Pop-up | 30 KB |
| 300 x 600 | Half Page Banner | 35 KB |
| 94 x 15 | Blog Button | 10 KB |
Example ads in action
What are banner ads?
A banner is simply an online image ad. Many popular websites funding model is based on displaying these types of ads to derive their income. This images or ads usually contains a link to the advertiser’s website or landing page created specifically for that ad.
Generally the websites displaying these ads are part of a display network such as Google’s Adsense. The ads on this website are displayed via Googles Adsense. I have place the Adsense script in the place where the ads are to appear and Google Adsense decide the most appropriate ads to display based on the page content or the what other websites the person viewing the page has been to.
Here is a great article with tips on making your ads more clickable https://99designs.com.au/blog/tips/14-design-tips-for-more-clickable-banner-ads/
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